Any person who advertises, represents or holds out any sale of goods, wares or merchandise to be an insurance, bankrupt, liquidation, mortgage, insolvent, assignee’s, executor’s administrator’s, receiver’s, or trustee’s removal or closing-out sale, or a sale of goods, wares or merchandise damaged by fire, water, smoke, or otherwise, or a sale of goods from the stock of a bankrupt, receiver, trustee, insurance company, receivership or trusteeship, without first complying with the provisions of this chapter, shall be guilty of a misdemeanor and shall, upon conviction thereof, be punishable as provided in Section 5.20.100. (Prior code § 7.20.070)