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Any person who holds, conducts or carries on any sale of goods, wares or merchandise as an insurance, bankrupt, mortgage, insolvent’s, assignee’s, executor’s, administrator’s, receiver’s or trustee’s removal or closing-out sale, or sale of goods, wares or merchandise damaged by fire, water, or otherwise, or a sale of goods from the stock of a bankrupt, receiver, trustee, insurance company, receivership or trusteeship, contrary to the provisions of this chapter, or whose advertising, statement, representation or assertion is false or untrue, in any respect, or which by the exercise of reasonable care should be known to be false or untrue, deceptive or misleading, or who violates any of the provisions of this chapter, shall be deemed guilty of a misdemeanor, and shall, upon conviction thereof, be fined in a sum of not less than fifty dollars, and not more than five hundred dollars, or shall be imprisoned in the county jail for not less than ten days and not more than six months, or both such fine and imprisonment. (Prior code § 7.20.080)