A. He must give notice of such sale by first publishing a notice once a week for at least two successive weeks, in the official newspaper, the first of such notices to be published at least fourteen days before the date fixed for said sale. Such notice must state specifically the place of, and the day and hour of the sale, and shall contain a description of the property to be sold and the name of the person to whom the property was last assessed for city taxes on city assessment rolls. The notice shall also contain the minimum selling price as determined by the board of appraisal as provided in Section 3.28.590. It shall be the duty of the tax collector to mail not later than the date of the first publication of said notice of sale a copy of said notice, postage thereon prepaid and registered, to the party to whom the land was last assessed next before the sale at his last known post office address, or the post office address shown on the last assessment roll.

B. At the time set for such sale the tax collector must sell the property described in the said notice at public auction to the highest bidder for cash in lawful money of the United States; but no bid shall be received or accepted at such sale for less than the amount determined by the board of appraisal as the minimum selling price of the property to be sold.

C. The expense of giving the notice required in this section shall be a charge against the property so advertised, and shall be collected by the tax collector, and no redemption of such property before said sale may be had without payment of such cost of advertising; and to secure the payment of such advertising cost the tax collector shall demand in advance from the party or parties so seeking to purchase, a deposit with said officer of a sum sufficient to defray such cost of advertising, which deposit shall be forfeited in the event said party or parties fail or refuse to purchase at such sale; provided, that if the party or parties so depositing fail to secure such property at said sale and the same is sold to some other person or persons, such deposit shall be returned, and such advertising cost shall be collected from the purchaser.

D. Provided, also, that if the council by resolution entered upon the minutes, directs the tax collector to sell any property which has been deeded to the city, and authorizes him to order the necessary advertising to be done at city expense, the tax collector shall thereupon proceed as though a deposit had been made to cover advertising costs. In any case in which no sale is made, the advertising shall be charged and paid as are other city charges.

E. The acceptance by the tax collector of the full purchase price shall be in lieu of all unpaid taxes and/or unpaid public improvement assessments appearing on any and all delinquent tax rolls in the permanent custody of the tax collector at the time of payment but shall not serve as a cancellation or be in lieu of any tax or public improvement assessment appearing unpaid on any current tax roll against the property purchased. (Prior code § 6.04.1190)