17.60.010 Purpose.
The purpose of this chapter is to promote the growth of the city in an orderly and attractive manner and to provide standards to safeguard life, health, property and public welfare by regulating and controlling the type, number, area, height, quality of materials, construction, illumination, location and maintenance of all signs and sign structures. The use of signs is regulated by zone. Their placement and physical dimensions are regulated primarily by type and length of street frontage. This chapter is not intended to, nor shall any of its provisions be construed to modify or repeal the Uniform Sign Code, Chapter 15.36 of this code, except as specified.
The sign regulations of this chapter are intended to accomplish the following results:
A. Protect and enhance the character of residential neighborhoods and property values by prohibiting obtrusive and incompatible signs.
B. Promote and maintain healthy commercial centers and property values for effective identification and communication of the nature of goods and services and avoidance of wasteful and unsightly competition in signs.
C. Attract and direct persons to various activities and enterprises, in order to provide for public convenience.
D. Provide a reasonable system of sign control throughout the city.
E. Encourage signs which are well designed and pleasing in appearance and to provide incentive and latitude for variety, good design relationship and spacing.
F. Encourage a desirable urban character.
G. Enhance the economic value of the community and each area thereof through the reasonable regulation of such things as type, number, area, height, location and illumination of signs.
H. Encourage signs which are harmonious with adjacent land uses and to encourage architectural compatibility.
I. Reduce possible traffic and safety hazards through good signing.
J. Provide a reasonable amortization period for the removal of nonconforming signs.
K. Implement the objectives, policies and programs of the general plan. (Ord. 3586 § 2, 1994)